Customer Journey Management meets digital indoor navigation
Innovative solutions for state capital Hannover
Smart CJM in use at the state capital Hanover
The state capital of Hanover (population over 500,000) is the first municipality in Germany to use a combination of an online appointment scheduling system and a digital building management system. This is based on the solutions from Smart CJM GmbH and Catchup Applications KG and .
Since then, customers have been able to make appointments with the administration more easily and are reliably navigated on site. At the same time, the employees of the city of Hanover benefit from a more even workload.
The way to the goal
The city of Hanover has more than half a million inhabitants, each of whom ‘has to go to the office’ - for example, to renew their ID card, register a car or register or deregister a business. To do this, they visit one of the nine citizens' offices or the other relevant authorities. Every day, around 3,000 customers visit the citizens' offices alone, some of whom have clicked through the individual locations online in advance to see when the next appointment is available for their particular concern. Once on site, the next challenge awaited them, as the service centre of the state capital of Hanover on Schützenplatz is a complex building that houses hundreds of offices on six floors. Finding the relevant office and then the right room was often difficult, especially as some offices have separate waiting areas. As a result, many appointments went unused because customers were simply sitting in the wrong waiting area.
Since then, the procedure, exemplary for the citizens' offices, has been as follows: If required, customers first go to the City of Hanover's service portal to find out about the service they require. From there, they are taken to the online appointment scheduling page, where they are asked to enter the postcode of their main place of residence to check their area of responsibility. After selecting their request, they are shown the next possible appointments for each citizens' office as well as corresponding alternatives. After selecting an appointment and submitting the data, you will receive a confirmation e-mail with information on which documents you need to bring with you.
What our customers say
"The introduction of the visitor control and queue management solution from Smart CJM paired with the digital building management system marks another milestone on our path to a digital town hall. The aim is to further improve our service and make visits to the authorities as convenient as possible".
Lennart Schaer
City of Hanover
Department of Personnel, Digitisation & Law - Digitisation Task Force
Everything at a glance
Overview of the use of Smart Customer eXperience at the state capital Hanover.
- More than 400,000 appointments per year
- Approx. 3000 customers per day
- Complex building (hundreds of offices on six floors)
- High now-show rate
- Increase in customer and employee satisfaction
- Combination of online communication channels with real customer appointments
After analyzing the requirements and in intensive dialog with the state capital of Hanover, the following solutions were implemented:
- Smart CJM Customer eXperience
- Smart CJM online appointment scheduling
- Integration of the indoor navigation solution from Catchup Applications
- Smart terminals for taking tickets for spontaneous customers, for booking daily appointments / for appointment check-in
- Smart CJM call screens in the waiting area
- Appointments run more smoothly
- The available appointment quota will be evenly distributed across all locations and deposited for the respective citizens' offices
- Reduction of no-show rate
- Demand-oriented personnel planning
- Innovative digital solutions
- Increase in employee and customer satisfaction